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What is Seo & How it Works | Advance SEO Technique 2020 [Tutorial]

What is Search Engine Optimization

what is seo

So you want to know what is Search Engine Optimization (SEO)? This is the first basic guide which tells you what is SEO and how it works.

What is SEO?

Search Engine Optimization (SEO) is a process of making your website Search Engine friendly by following some principles. After following these principles, you signal Google that you’re keeping good care of your website and it complies with its policies. The website ranking Google does is based on these principles and policies.

Right now, Google considers more than 200 factors while ranking your website.

Some of these factors are:

  1. Domain Name
  2. Niche
  3. Website Category
  4. Backlinks
  5. Content
  6. Domain Authority, Age
  7. Page Speed

So these were some of the factors on which Search Engine Optimization is based on.

Why Website should be optimized?

Search Engine Optimization is a process of making your website Search engine friendly. Here we are specifically talking about Google. So, let’s understand the need for SEO (Search Engine Optimization.)

1. Better User Experience

The website ranking Google does is also based on User Experience. Google knows your website’s user experience better than you do. It’s an algorithm that is crawling a lot of websites every day.

So, for some good User Experience, you need to dig into your website’s pages and find out the flaws in it. For such a purpose, you can take help from some tools such as Google Analytics. It is a VERY important tool which lets you know about the people coming in and leaving your website.

Read More: How to Build a Website

To improve the User Experience of your website, you won’t necessarily need to follow the advanced SEO techniques, just check which pages are having less time spend and try to optimize them.

You can follow some of the steps below depending on your requirement:

  1. If the visitors are spending a lot of time on your “Product Page” but they’re not purchasing it, then it could mean that your visitors might be having problems finding the Add to cart buttons or something like that.
  2. Use relevant images to describe the text.

2. SEO is cost-effective

how to do seo for website

Yes, SEO does take up money to be updated for your website, but it’s still better than losing all your business because of no SEO. Hence, understand what is Search Engine Optimization’s best practices and try to implement them on your website.

Get good DA and PA checker and make a note of every page you’ve scanned. Track all your reports regularly and see how well a certain practice is working. Now, let’s see what is Search Engine Optimization types.

3. On-Page SEO

SEO for a new website can be tough if you don’t have relevant information to guide you through. So, one of the most important factors that help a webpage rank is On Page SEO.

On Page SEO is basically everything you do to make your website look, feel and behave well as per Google’s recommendations. There are various ways in which On Page SEO is done for a website.

4. Keywords Rich Content

Keywords used to be one of the most important factors for ranking a website, but not anymore. Some 8-10 years ago, people used to “keyword stuffing” which means that they were fitting in the keywords even when it didn’t make any sense. Sure, keywords still make some importance for your website to get ranked, but it’s not just the ONLY factor Google considers.

5. Content should be your first priority

Pro Tip: Did you know that there are so many blogs on the internet that it makes 8 blogs per person? With so many blogs already available on the internet, you NEED to provide some amazing value so that Google considers your blog.

If you’re thinking that you would be making a website where you’re going to post content that is ALREADY available on the internet, then you must take a break and think again. If you’re going to give the same content to the people, then what makes you think that Google would give you rank better than your competitors? So, by now, you might have gotten some ideas on how to do SEO for website

6. Off-Page SEO

So, On-Page SEO is like painting a car. But, what’s the use of painting the car if it doesn’t have a proper engine, interiors, etc? This is where Off-Page SEO comes into play. Off Page SEO comes under the banner of advanced SEO techniques.  Many people think that Off Page SEO is link building. But, Off Page SEO is more than that. Link building is just a part of Off Page SEO and not entirely that.

You may consider Off Page SEO as a medium of backing your website. So there were various ways in which you could do Off Page SEO:

  1. Link Building
  2. Social Media Marketing
  3. Social Bookmarking
  4. Guest Posting

In Link Building, you’d aim to increase your website’s links by doing:

  1. Blog Directories such as getting backlinks from Yellow Pages
  2. Forum Signatures – Getting a link from the forums (relevant ones)
  3. Comment links – Going to the comments section of relevant websites and getting a backlink
  4. Link exchange on different websites

These were just some of the things people used to do to build backlinks. But, these methods don’t work these days. Google has been crawling a lot of websites every single day. Now, if you think that you could also follow these methods to build backlinks and ‘trick Google’, then you’re wrong.

Be ready to face a penalty sometime soon if you’ve been doing the same. So, what else can you do? Don’t worry. This Search Engine Optimization tutorial aims to work in the same direction. Let’s tell you how to get quality backlinks.

Do Guest Posting on relevant websites and get backlinks. Provide massive value to the readers on that website. Make sure you’re giving the highest possible detail factor to their readers thinking that it’s your own website. Include relevant images in it and that’s it. If you’re on Google to find how to do SEO for website, then you’d come across Social Media Marketing.

7. Social Media Marketing

social media marketing

Don’t think of Social Media Marketing as just another way to do Off Page SEO. Google is VERY smart! It knows whether you’re available on social medias just for the sake of maintaining your Off Page or you really want to engage with your audience.

This is what many Digital Marketing agencies do in the name of Advanced SEO techniques. Take your social medias very seriously. Understand what your users want and fulfill their demands.

Perks of Social Media: It increases trust amongst your visitors. Creates a brand image. Increases your Brand value. Fast feedback and reviews. Direct Communication. Cost effective.

So, do you understand what is SEO and how it works? May be you’d have not clearly understood SEO and it’s fine because it is a VAST topic. Agencies spend months and months to increase their Domain Authority and Page Authority.

Oh wait! What’s Domain Authority and Page Authority? Let’s find them out!

8. Page Rank

So, page rank is a factor which is dependent on various reasons such as how well you’re optimising your content, images, videos, JavaScript and other contents on your website. So, how is Page Rank defined? How to check website ranking? So, there are various factors that define and to check how to check website ranking.

Some of the factors are:

  1. Domain Authority
  2. Page Authority

Although there are more factors which nobody really knows about. But, for the time being, let’s figure out what else can we conclude from our analogy.

9. What is Domain Authority

Domain Authority (DA) is a ranking and classifying factor which was developed by Moz (SEO Tool) which signifies the probability of a website getting ranked. The Domain Authority numbers lie from one to hundred where one being the lowest and hundred being the highest.

Along with Domain Authority, there’s one other factor, Page Authority (PA). There are various DA and PA checker available online. You can use those website to find your website’s DA and PA.

Read More: How to Purchase Domain Name

10. What is Page Authority

Page Authority is also a factor developed by Moz which defines the probability of a webpage getting ranked. The Page Authority range lies between zero to one hundred where zero is the lowest and one hundred being the best.

Page Authority is also defined by how many SEO rules you’re following on a particular page.

Domain Authority VS Page Authority

domain authority vs page authority

So, if you’re doing SEO for new website, then you might want to know whether Page Authority is enough or Domain Authority. On one hand, Page Authority gives you the SEO analysis of a page only and Domain Authority gives you the SEO analysis of the entire domain or sub-domains.

You can use any DA and PA checker you want. But, it must be noted that you must aim for a high DA and PA score. When you start getting higher DA and PA numbers, you would unveil some advanced SEO techniques. This Search Engine Optimization tutorial aims to give you just an overview of what it is. Now, let’s talk about why people are so scared of SEO.

The major part is that Search Engine Optimization, if done carefully, then it can do wonders for your website. And if you try to ‘trick’ Google, then your website might get banned from Google. So, it becomes important to know what is SEO and how it works.

1. White Hat SEO

When you comply with the policies of Google and stay up to the mark on the recommendations, it’s called White Hat SEO. There’s no rocket science behind its definition.

I remember in my school time, our Mathematics teacher gave us homework and those who couldn’t complete it at their home, they used to find the answers from the backside of the book without writing the procedure. So, the teacher used to know how the student did the work.

This is exactly what Google does. Google is your teacher. If you try to be ‘over smart’, you’ll get punished. And the punishment from Google is a very strict punishment. So, try not to be smart with Google. Now, let’s come back to our main topic. What is White Hat SEO? Okay before that, you might have understood what is SEO and how it works, a bit more, right?

So, anything that helps increase User Experience on your website can be considered as White Hat SEO. Here are a few things that you can consider:

  1. Using relevant images
  2. Making your own content marketing strategy (Use SEMrush for this)
  3. Schema implementation – helps Google in understanding your site
  4. Satisfy User intent – user shouldn’t visit other sites after your result

So, if you consider these four parts thoroughly, then half of your work is done.

2. Black Hat SEO

The Black Hat SEO is a technique used by people to get their website ranked on search engines against their policies. Many people look for how to do SEO for website and end up following malpractices leading to getting banned from the search engines.

There are people who do Black Hat SEO, see the results and end up getting banned in a few days. So, what is SEO and how it works? Especially Black Hat SEO!

3. Keyword Stuffing

how to do keyword research

This has been one of the most working strategies back in 2006-2008. But not anymore. Basically, keyword stuffing was a procedure where some keywords were ‘fitted’ in some sentences no matter if they made any sense or not.

Search engines like Google’s crawlers were not that intelligent at that point of time where they could identify what’s right and what’s not. Google calls Keyword Stuffing as, “Repeating the same words or phrases so often that it sounds unnatural.”

Normally, Keyword Stuffing works like, “We are XYZ marketing company in USA. People looking for XYZ marketing consultants in USA can contact our best XYZ marketing company in USA.” Do you see the pattern here? This is what Keyword stuffing in Black Hat SEO looks like. And we highly recommend not doing this.

4. Cloaking

Have you seen Harry Potter movies? If yes, then you would notice that Harry had a thin bed sheet sort of thing which when he wore made him invisible. This is exactly the science followed in Cloaking online.

This means that people show something to their users and something else to the search engines. This way the search engine crawlers find out that the information you sent to them wasn’t the same you’re sending to the visitors. Now, upon finding the flaw in your content style, the website will get a heavy penalty for this one purpose.

Many people do SEO for a new website by doing this one strategy and end up getting penalized. So, we highly recommend you not going for this method as well.

Conclusion

So these were some of the Black Hat SEO techniques you should know about so that you don’t get tricked by anyone.
Now we’ve come to an end of this Search Engine Optimization tutorial. By now, you might have gotten some ideas on how to do SEO for websites, what to do, and more importantly, what NOT to do in SEO.

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