What is Digital Marketing 2020 [Complete Guide]

Digital Marketing is one of the fastest-growing ways to market something online. Companies are spending millions and millions of dollars every year online. In order to make people remember their tag-lines, they’re constantly targeting users with their Ads. So, the process of reaching people online, advertising online and getting your desired action done is what is Digital Marketing.

You might have seen Zomato Ads on almost every other YouTube video. They speak of good food and other things but, do you think it’s worth it? Certainly yes! As compared to other forms of marketing like hoarding Ads or poster Ads on roads, they just come and go. Sometimes, you even ignore watching these Ads while traveling. So, what’s the solution?

This is where you need to know the types of Digital Marketing and how to do digital marketing effectively. In this blog, we’re going to talk about what is Online Marketing and how to sell products online (or services).

What is Digital Marketing

What is Digital MarketingIf you want to know how to start an online business, you’d want to know the ultimate guide to digital marketing. Well, fundamentally speaking, Digital Marketing is just like the conventional type of marketing but it’s only done online. So, is that it? No. Let’s learn all this now. Digital Marketing can be considered as a type of marketing and not just marketing. It is just a WAY by which you are marketing your product online. 

So, in order to do Digital Marketing, you can opt for various ways like going for YouTube, Instagram or Facebook. So, all these platforms are the types of Digital Marketing.

Ways of Digital Marketing

According to the way trends are right now in June 2019, there are more than 50 ways of Digital Marketing available to us.  So, you can either market your product via:

  1. Search Engine Optimization 
  2. Facebook Ads
  3. Google Ads
  4. LinkedIn Ads
  5. Twitter Ads
  6. Instagram Ads
  7. YouTube Ads
  8. Native Ads

So, depending upon which platform is making a mark in the online industry, the market shifts to them.

For example: Right now Facebook Ads & Instagram Ads are the cheapest in the market. But as per the way reports are coming of the “data leaks” from Facebook, the chances are that your “right” audience might not be available on that particular platform.

Hence, these are just ways of digital marketing. Another example: Suppose a new social media app comes in the market. Let’s take Tinder! You have a restaurant that’s giving discounts to couples on Valentine’s Day. So, Tinder might be the BEST platform for you to do Digital Marketing.

So, how to sell products online is easy as compared to the conventional way of marketing. Now, how to do digital marketing is easy when you have some understanding of human behavior and psychology.

Benefits of Digital Marketing

what is online marketing

So, by now you might have known the benefits of Digital marketing. And if you’re being conscious right now, you’d have gotten the other benefits of digital marketing in your mind. So let’s do an exercise.

Before reading the blog any further, write down five benefits of digital marketing that you think is there and comment below. Well, now that you’ve done that, let’s move forward.

Campaigns Going Well? Increase the spent

One of the major benefits of digital marketing is that you can start an online Ad campaign and see if it’s working well or not. If it’s going fine, then you can increase your budget straight away.

In digital marketing terminology, it’s called testing an Ad set. It depends on you if you think your campaign is going to perform well in the night, then increase the budget and run it in the night.

Payments are Not always an Issue

If you want to reach out to more or fewer people, then you can increase or decrease the budget. Compare it with the Billboard Ads and you’ll see the benefits of Online Marketing for yourself.

If we talk about a Billboard Ad, once it’s set up, you can’t replace the banner if there are any issues. In fact, setting it up takes a heck load of money. But, if you think your campaigns are not going fine – irrespective of the budget – you may stop it anytime.

Corrections are accepted

If you think you just made a mistake in your Ad creative or the description part, then you can change it anytime you want. There are enough ways to do it and this way you can also compare the results of both the Ad sets. Now you see what is Digital Marketing? This is Digital marketing. It gives you a lot of freedom when it comes to how to sell products online.

Types of Digital Marketing

So, digital marketing is a broad field. You need to understand that what is digital marketing for your friend, might not be the Online marketing you’re looking for. For example, Your friend has a blogging website and he’s looking to get more people to read his articles. For such a situation, he might need to focus on what’s called Search Engine Optimization (SEO).

On the other hand, you have a clothing line and want to know how to sell products online? In that situation, your definition of Online marketing would be different. You would have to set up an eCommerce store and run Catalogue Ads or Image Ads.

So, let’s know the types of Digital Marketing you’ll be learning in this Digital Marketing Course by The Digi Experts.

  1. Search Engine Optimization (SEO)
  2. Content Marketing
  3. Social Media Marketing
  4. Pay Per Click Marketing
  5. Native Advertising
  6. Affiliate Marketing
  7. Email Marketing
  8. Public Relations
  9. Online Reputation Management (ORM)

Please note: These are just a few types of digital marketing fields we’ll be covering. There’s a lot more to explore in the Digital Marketing world. Depending upon the new ways which come online, we’ll learn the core basics and understand how to master them.

Just remember that these types of Digital Marketing are prone to change. But if you understand human behavior and psychology well, you can master any type of Online marketing. Platforms will keep changing, but if you get the right strategies on the right platform, you’re going to nail it.

Online Reputation Management

online reputation management

Recently, a famous car manufacturer’s showroom thrashed one of its customers in their showroom. We won’t take their name. But, let’s take their example in Online Reputation Management.

The person was thrashed by the showroom owner and its staff. The company’s name was used in this part. But, the ‘company’ was not directly involved in this matter. So what happened? The company had to intervene in the matter and stop. But before the company could step in the matter, it was too late. The victim had already managed to ask people to give 1-star ratings to the showroom on everywhere.

Around a hundred 1 star ratings were given on the Google Maps. So, this is where Online Reputation Management comes into play. The company instead of replying to the reviews of 1 star, they somehow managed to get all the reviews deleted from the platform. This is the worst example of Online Reputation Management. A good Online Reputation Management means that you’re taking feedback genuinely and replying to the user needs.

For example: When you genuinely reply to reviews, it not only increases your authority but makes you look like you’re authentic. Have a look at the picture below to see a good Online Reputation Management practice.

importance of digital marketing


So how would you be able to answer what is digital marketing the next time someone asks you? Yes? Okay so before closing the window, comment down your definition of digital marketing and see how it changes from person to person.

Read More: How to Use Google Analytics

Need for Digital Marketing

So, today, we’ll learn about the need of digital marketing. We’ll understand how we can have the advantages of digital marketing and many other things. Well, certainly not. Although there may be some growth in the business, not like the way it can on the online platform. Now answer this question. Do you think businesses can flourish if they keep working in the shop or store model? So now you understand the core need of digital marketing? Let’s elaborate on this topic more.

Help More People

Suppose you’re a startup that has come up with an innovative solution to a problem. Now, you want people to know about your product. So, in such a situation the benefits of digital marketing can be taken into consideration.

For example, there is a company that is helping women get rid of shoe bites. Sounds odd, right? It’s a company that focuses on the consumers of big brands like Zara, Gucci, Louis Vuitton, etc. Big brands don’t focus on giving comfort and in the fashion industry, fashion is never comfortable. Hence, this brand made some sense. And you’d not believe that this company’s revenue is estimated to be in millions.Now you understand how you can take the advantages of digital marketing and be miles ahead from everyone else.

Brand Recognition

Brand Recognition

After a certain point of time in running your business, you’d ask yourself, “what next?”  This is your inner self asking how to increase sales. To answer this question, your business is in need of digital marketing.

There are enormous advantages of online marketing and one of them is to build strong brand awareness. You might have seen how companies out of nowhere built a presence online and BOOM! Someday, they’re everywhere.

Less Time Wasted

With Digital Marketing, you can reach more people or better quality people without wasting more time. If you’ve seen salespeople reaching out to the audience asking them to listen to them, you know how difficult it is for them. But, just for a second, think! Is it really beneficial? At the end of the day, sometimes, they are successful but it wastes a lot of time. So, why take the burden on ourselves? Why not invest this time in doing something worth our efforts?

Now on the other hand, if you run an Ad campaign, you can do other tasks as well. And still, optimize your Ad campaign alongside. So, this is one of the best advantages of Digital Marketing you must understand.

You’ll get a direction

There are many companies who want to know how to grow a business and this is where the need of online marketing lies. Most of the times, when your business model is offline, you get directionless. You follow the advice of the salespeople but these people only tell you the strategy where they will get a recurring amount.

Hence, when your business operates online, you’ll have an idea what your competitors are doing and what you can do. Therefore, before asking how to grow a business, learn how to improve business. Businesses would only grow when they’re improving.

Get Feedback

Feedbacks are an important step to grow a business. One of the major benefits of Online marketing is that you can get genuine feedback for your products. There are some times when offline operated business is not able to get proper feedback because of the lack of interaction. But when you’re operating online, you can get reviews and feedback instantly. So, these are some of the reasons why your business needs digital marketing. 

Scope Of Digital Marketing

By now, you might have gotten an idea about the future of Digital Marketing being fruitful. With the heat of internet blooming in the country, let’s check out the scope of Online Marketing in India.

So, Digital Marketing is just a way of promoting your services or products online. The fundamentals and understanding of the concept of “marketing” are essential. And after looking at the speed at which people are getting an internet connection every day, we can say that there’s a heck load of the scope of Online Marketing in the country.

Why you should Market Digitally?

As of April 2020, there are more than 400 Million Facebook users in India. This is a huge number. Almost anything you can think of can be sold to this audience. Do you realize that a lot of companies are wasting a lot of their money on hiring salesman these days? Salesman marketing strategy is outdated.

As of June 2019 when this article is being written for you, you might have seen a video going viral on the internet where a young salesman in a train was selling toys. You can go on YouTube and check how he made his pitch and connected with the little audience in the train cart.

This is exactly what Digital Marketing does. It lets you connect with your desired audience and you can turn them into your customers. There are a lot of small scale businesses that have made tremendous amounts of sales with just the right targeting.

Why Digital Marketing Now?

Digital Marketing is a field which will never be static. The moment you think that I’ve learned enough, the very next moment a new update will come and things would change. This is what many Digital marketers would agree to.

Let’s take an example of Indian Digital Marketers. Some of the major Digital Marketers who started out 8-10 years ago, they had no idea what they were doing. They just learned a few things on the internet and saw the results. Now consider yourself in their place. Most of the people don’t take the first step to this field because they know the amount of effort it’s going to take in. But, if you take the first step, you’ll definitely come forward.

Getting a Brighter Future

Digital Marketing is a form of marketing. Now even if you are from a field of fashion, education or entertainment, if you learn Online marketing, then you can have better chances at succeeding in it. Why?

Because now you would be having a clear idea about what you want to do and why you are learning Digital Marketing. You can learn various Online Marketing courses in India and be successful at it. But, if you have your mind bent towards something, then you might get hints about your next step during the course.

So let’s take another example. Suppose you’re from a different field and you still haven’t mastered that. But you have a good understanding of human psychology and know the purchase behavior, then also you can expect amazing jobs or even freelance work.


See, Digital Marketing is a broad field. There are various branches of this huge tree – Online Marketing – like SEO, SMM, etc. Suppose you have an analytical bend of mindset. You’re good at numbers and you can analyze or assume what the results of a certain campaign could be. Then you can choose to go to the PPC branch of Online Marketing.

If you’re good at the Content part and you think you have a creative mindset, then you can opt for Content Marketing. You can work along with the Designer team and make awesome Social Media Creatives that stand out from the competition. So, depending on your interest, you can choose any part of Online Marketing and flourish in it.

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