Traditional Marketing Vs Digital Marketing [Full Comparison]admin
The Internet is one of the most populous places in the world! Your customers are online. And even you’re reading this article on the internet. But why are you doing so? Because of “ease.” This was one of the advantages of online marketing. So, in this blog, we’re going to cover the fight of traditional marketing vs digital marketing.
We’re all surrounded by advertisements. Companies and agencies are trying their best to get your attention. If there’s anything that’s the most costly in this world, then it’s getting someone’s attention.
Traditional marketing is that form of marketing that you see in your daily lives, outside your mobile phones, computers, laptops, and all digital devices.
Some of the Types of Traditional Marketing are:
- TV marketing
- Telephone marketing
- Salesperson marketing
- Exhibitions and conferences
So, these were some of the types of traditional marketing that are known to us. Now, let’s see some of the types of online marketing that are generally known as Digital Marketing in India.
- Social Media Marketing
- Email Marketing
- Search Engine Marketing
- Affiliate Marketing
- Viral Marketing
- Content Marketing
There’s a lot more to Online Marketing. But, what’s the difference between both? Traditional marketing has some types, and there are some types of online marketing. But, which is better out of these two? Let’s compare the traditional form of marketing and the online marketing side by side.
You may have seen hoardings, banners or posters or even those huge vinyl banners on the roadside. Let us know how often do you get influenced by those advertisements? Forget about being influenced; people don’t even look at those walls filled with posters in black and white.
Now, this is where you’re going to have the most benefits of Digital Marketing.
The costliest commodity in this world is getting someone’s time. If someone is giving you their time, no matter how much it costs them, it’s the MOST costly thing you have acquired. In Digital Marketing, you get a chance to get someone’s forced attention. How? You have various ways to target your Ad placement. You can either go for non-skippable YouTube Ads or get your Ads placed on Google partner websites (which are above thousands in number.) But, what are the advantages of online marketing over traditional marketing?
You can get measurable reports on your Ad campaigns.
For Example, You can’t calculate how many people saw your Ad in a Metro. You may get an estimate with the number of people who booked tickets. But, it’s something which isn’t measurable. You won’t be able to understand how many people are getting converted after seeing your Ads.
This is one of the best benefits of Digital Marketing as you can get precise reports on every bit of spending. Now the first phase of Traditional Marketing vs Digital Marketing is over. Let’s move to point number two.
Read More: What is Digital Marketing?
Ad Spent as per Advanced Targeting
In every (almost) online Ad platforms such as Google, Facebook, Instagram, LinkedIn or Twitter, you can target people of your choice. You may choose to show your ads to people who have some specific interests, choices or as per their job titles. Different Ad platforms have different metrics to target people for Advertisements. If you want to target doctors, you can do that. If you want to target people interested in music, then you can do that as well.
But, that’s not the case with traditional marketing. Here, you can’t identify your audience that clearly. Traditional marketing is tough. Moreover, spendings can get a little high when it comes to marketing a product or service.
For example, You’re doing door to door marketing for a hairdryer. This might be very difficult as you won’t have a clear understanding of where your potential customer would be present.
But, in place of online marketing, you can clearly define who your target audience should be. So, the goal as well as targeting in online marketing is clearly defined.
When you’re doing offline marketing, you don’t sit idle after starting it. You need a team sitting at the back end that is attending those who are inquiring after seeing your Ad.
But, if you’re going wholly online or digital, then you can automate the processes. This is one of the best benefits of Digital Marketing that’s going to take a whole lot of weight from your chest. You get real-time reports from the Ads Dashboard from all the Ad platforms like Google and Facebook. You can check for ROIs, ROAS, CTRs and many other metrics in Digital Marketing. But, the story changes when we’re doing traditional marketing. You’d face a lot of difficulties when you’re doing the traditional forms of marketing such as posters, banners, door to door and so.
Read More: How To Use Google Analytics
This is where a lot of problems come. In the traditional form of marketing, there are contracts that are signed for a big-time, like months or quarterly payments are taken in advance.
But in Digital marketing, you can pay after your campaign has finished successfully. You can also increase or decrease your budget during the campaign is live. You may stop an Ad campaign in the online form of advertising if it is not delivering your results. But, if you’re not satisfied with the results from traditional marketing, then you can’t withdraw money (in most cases.) So, this is where you’ll have the most benefits of Digital Marketing.
If you’re looking to target people or some specific people again (remarketing), then online marketing is right for you. If you want to label yourself as a “Brand”, then traditional marketing is something you may consider. So, we discussed the advantages of Online Marketing in Traditional Marketing vs Digital Marketing.