One of the primary reasons why Social Media is used is to increase brand awareness. Make people remember your brand whenever they’re in distress. But, platforms like Facebook engagement rate is so low that it doesn’t seem compelling enough. Brands are looking for how to gain followers on Instagram. But, are they focusing on getting an audience that engages with their content?
In this blog, we’ll talk about the Growth hacks for your Social Media.
Yes! You might be confused about what you need to do to increase your social media presence, right?
Don’t worry! We have it all covered here.
In this blog we’re going to talk about:
How to increase followers on Instagram
How to increase likes on Facebook
How to find what your audience wants
Use Social Media as a Tool to communicate
One of the major things that not just normal people but even huge marketing agencies don’t seem to understand. It is that they don’t take social media as a tool to communicate.
And the fundamental rule of communication is that communication is always two way and never one way.
But if you look at the social media posts of many brands, you’ll find that they’re not posting any content that their audience wants to see. They’re trying to feed their audience what they want to say and not what their audience needs.
This is one of the major reasons why their pages are not growing.
If you understand this one basic principle, you’ll be able to find how to increase followers on Instagram or how to increase likes on Instagram.
Create shareable content
Now, let’s think about all the things that we usually share on our social media handles. Share on Instagram for increasing followers on Instagram.
Usually, people share content that is entertaining, emotional, political or valuable.
In these four broad categories, we have summed up almost everything that is shared on social media handles.
So, your social media optimization strategy must revolve around these four broad categories.
It’s fine if you don’t want to go political in a Health-related brand. But, you can make people aware of certain policies that are laid out by the governments which help the people.
Other than that, you can tell people when the Government is running free camps to treat different diseases. In such ways, you can make the most use of your Social Media Handles.
There are some essentials that you need to keep into consideration while making content that gets shared.
- Have catchy headlines
Headlines grab a lot of attention.
In the image below, you can see how most of the attention is driven by the largest font.
People read the headlines first. If they find it interesting, then they read the rest of the content as well. So, in case you have written an amazing piece of content, but if you don’t know how to write outstanding headlines, then you’ll miss out a large part of your audience.
Read More: What is ORM(Online Reputation Management)
Videos are receiving more than 80% of the traffic on the internet. Very few people are left who read content to gain value. Rest, most of the people watch a video to learn something. You answer this question yourself. How long has it been when you read something to learn something?
Everyone goes online to learn something in the form of video lectures. You may see that recently, many social media platforms are exclusively promoting videos.
Let’s take an example from Instagram. Instagram promotes videos way more than any other form of content. If you go to their Explore section, you’ll see that Instagram shows you a combination of both images and videos.
The images are static, so they don’t get much attention. But on the other hand, videos are played automatically in those little tiles. Thus, there’s a high chance that you’ll click on the videos and watch the video completely.
GIFs instead of videos
In case you are unable to make videos for your content, then you can opt for GIFs. Make some relatable content especially tailored for the platform you’re posting it on.
Generally, GIFs are used to showcase something that people can relate to.
If you’ve been active on social media handles, then you’d know what we’re talking about. In case you are unable to understand how to leverage GIFs in your Social media strategy, then find some references below.
A gif is a small snippet of video without sound that looks very interesting on your website or social media.
On social media, you may use GIFs to enhance the user experience. They also help in making content that users would love to engage with.
Influencer Marketing is one of those proven methodologies that increase belief in your brand. In a survey, it was found that there was an increase in the sales of a brand by up to 400% after opting for Influencer Marketing.
So, if you hire influencers for your brand and leverage that by using their social media posts, you can expect a lot of new audience joining your page.
The influencers share a picture or video on their profile. They tag you and in turn, you may get some additional audience.
Then you can convert this audience by posting the four types of content pieces on your page.
Read More: Social Media Management Tools & Calender
The only key to a working social media strategy is through content.
One of the major things that you must keep in mind while producing content must revolve around those four principles only.
This is your key growth hacks for your Social Media Optimization.