How to reach out to influencers
If you’re an influencer marketing agency or a fan of any influencer and if you have ever tried to text them, then it would have been difficult to get them to see your text.
Influencers are busy people. They’re either working for their next piece of content or sleeping. There’s no in-between. So, in between all this, you want them to see your message, right? It’s not easy.
In a survey, it was found that 81% of people trusted their family (people) when it comes to choosing a product. So, brands have also started understanding this philosophy. Now, they are also spending more and more money into Influencer Marketing than they ever did on the marketing through celebrities.
They have realized that influencer marketing actually helps in creating trust amongst the people. It, therefore, helps in boosting the sales of a brand.
Now, let’s see the different ways to find out to influencers.
If you are an influencer marketing agency, then there might come a time when you are asked to provide you with influencers of a particular niche. This becomes a little difficult to execute if you don’t know how even one influencer of that niche.
In such a situation, you can find influencers with FollowerWonk. Although, this tool is limited to Twitter only. But, you can find the same influencers on Instagram and then you can find other Instagram influencers as well.
Almost everything is on Google. From burgers to Lamborghinis, you can find almost anything on it. Now, suppose you want to find technology influencers in India, then go on Google and type: Technology Influencers in India. It’s that simple. There’s no other easier way to get the list of Instagram influencers like that.
If you don’t know any influencer from a particular niche, then start with Instagram Hashtags.
For Example: You want to find influencers who travel. So, go to Instagram’s explore section and write #travel. Now you will get two options to find out explore posts by two classification basis: Top and Recent.
If you check out the Top section, then you will see all those posts that have the highest number of engagement – likes, comments, shares and save.
Otherwise, you can also check out the Related section and get relevant hashtag ideas. You may find your influencer from these hashtags.
Now, if you want to know how to find Instagram influencers, you don’t need to go anywhere outside. All you have to do is stay on the same application and do some research.
Once you find one influencer, it’d get easier to find other influencers as well.
Now, we hope that you have found your ideal influencer. So, this is the time to reach out to your desired influencer. How to do that? Follow with us.
How to reach out to influencers
See, influencers are busy people. If you are trying to reach out to a famous influencer, then you would have to wait for some time. Being patient is the key here. Let’s see the process of reaching out to the influencers below.
Prepare an email
When it comes to reaching out to influencers, Email is the best way. There are various reasons why Emails are loved by influencers:
- They look professional
- No legal disputes over mail conversations
So, this is why Emails are preferred by influencers.
Okay! So we know that email could be one of the best ways to reach out to an influencer. So, start preparing an email.
Make sure that your email abides by the following:
- There shall be no grammar error
- You must not have any phrasing errors
- Start your email with a warm greeting
- Tell them about your offer
- Keep the email short and to the point
- Upon reply, send them complete details
- Send the email from an official ID
- Avoid @gmail.com IDs to send mails
Now that you have kept all these points covered, follow one of the most important parts of writing your email: Subject.
Write a formal but intriguing subject line that compels them to open the mail. But make sure that you don’t write anything that makes your email look like a scam.
DM your influencer
Many influencer marketing agency finds Instagram influencers and then straight away text them on their profiles. This can be a good way to reach out to influencers but not always. In the influencer you’re trying to send a message to is having a huge following, then you won’t be getting a reply.
But, if the influencer is having a small audience, let’s say, 20,000 followers, then they might reply to you in a day or so.
But, here also you have to be completely sure before you hit that send button.
You need to write something short, to the point and clear so that the influencer understands it in one go.
One more thing you need to keep in mind while reaching out to Instagram influencer is that you must send that DM with a company profile. This way, the influencer would think that you are an Agency and they might reply to you on priority.
So, this is how to reach out to influencers on Instagram. DM can help if you are targeting a small or micro-influencer.
Influencer Marketing Agency
In case you have tried the above possible ways and you’re not getting replies from the influencers. Then you must take help from Influencer marketing agencies. The agencies have direct contacts with the influencers or their managers. This way you get more chances of being heard quickly.
Some of the influencer marketing agencies make the process really quick by directly connecting you with the influencers. And thereon, you can develop your own marketing plan and strategize how you want to execute your influencer marketing campaign.
So, this is how you can find an influencer and reach out to them. Make sure that you follow the steps and expect higher chances of getting a response. Or, if you still have trouble at finding an Instagram influencer.