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How to do Social Media Marketing | Spike Your Marketing Reach

Social Media Marketing: The All in One Guide

Social Media Marketing refers to the process of promoting your products or services on social media networks by paying some amount to the platform.

There are various reasons why Social Media Marketing is done. Let’s identify the reasons why you should be doing Social Media Marketing.

Why Social Media Marketing

Social Media Marketing is the cheapest form of marketing available in almost all domains. If you want to spread your name and increase awareness about your brand, social media should be something you should not be neglecting.

There are various reasons why Social Media Marketing must be considered. These Social Media Marketing Tips would help you understand its importance:

  • Huge target audience

As of January 2019, there are 3.4 Billion active Social Media users. That’s a huge number. This means that you have a huge scope for marketing your products.

  • New business opportunities

Did you know that 78% of small businesses have confirmed getting more than a quarter of business through social media? This means that being present on Social media handles and actively producing content can help you get more clients.

  • Your customers want more from you

35% of people have agreed of checking brand social media pages several times a day for any new post. This means that if you are creating some good and engaging content, then you can expect to have some loyal followers.

So think about amazing Social Media Campaign ideas that can make your audience wait for more of your content.

  • People’s preference is Social Media

Did you know that 74% of people rely on social media platforms to make a purchase? If they see something online on their social media handle, then they’re more likely to make a purchase.

So here you have to understand human psychology. If they’re at their most comfort level and at that point they see an advertisement, they’ll dedicate most of their attention. This means that if your social media campaign ideas are amazing, they might purchase from you.

Pro Tip: Instagram is one of the best Social Media platforms to be active on. Instagram sees more than 3,500,000,000 likes on its platform. This is three and a half billion likes every day. So, make sure your social media marketing strategy is fit for Instagram as well.

So this was about the social media marketing tips you must keep in mind while reading this blog.

READ MORE: Social Media Optimization Tools & Strategy 2019

Difference & Similarity between Search & Social Media Marketing

Search Engine Marketing is about marketing your products, services or website on search engine networks such as Google or Bing. But what’s the relation of Search Engine or Social Media Marketing?

There’s a different way on how to do Social Media Marketing and a completely different way of doing Search Engine Marketing. But, both of them have something similar in them.

Example: When you’re searching something on Google, you might have seen results from social media handles as well. This is because the Search Engines consider social media handles in giving your search results.

Also, if you’re keeping good care of your social media handles, then it would help you in boosting your off page SEO ratings.

Choosing the best Social Media Platform

how to do social media marketing

So right now in the social market, there are more than a hundred of a social media website. But majorly, the best social media platforms are just a handful. So, you don’t have to be present everywhere. Just be where the majority of the people are, and that’s all.

Here’s a list of some of the most popular Social Media Platforms for you:

  1. Facebook
  2. Instagram
  3. LinkedIn
  4. Pinterest
  5. Twitter

These are some of the most famous Social Media Handles that you must be present on. And just one amazing Social Media Marketing strategy could help you be on the top, no matter which platform you’re leveraging.

Let’s see how to advertise on Facebook for beginners.

Facebook Marketing

Facebook is so far one of the most important social media marketing platforms you should be spending your money on. Why? Because it’s highly underpaid right now.

If you don’t spend money today, you will have to spend later. And chances are that tomorrow, Facebook might increase the prices of its Ads.

So, it’s better if you learn how to do Facebook marketing before you get many competitors in your field. So, let’s see how to advertise on Facebook.

  • Go to your Facebook Ads Manager
how to advertise on facebook social media marketing

This is how your Facebook Ads Manager might look like. In this screen, you’ll be seeing various options that help you create filters, search and time options.

Other than these, you’ll see Account Overview where you’ll be able to see how much you’ve spent, reach, impressions and link clicks you’ve received.

In the Campaigns section, you can create a new campaign.

Pro Tip: Always have some amazing Social Media Marketing campaigns ready before you actually go and implement that.

After that, you’ll be able to see the AdSets level where you can check out the different AdSets you have created in one Ad Campaign.

In case you find a theoretical part boring, then let me tell you that this is the most important part of understanding how to advertise on Facebook. A lot of people go about learning different ways to get more business through Facebook, but they really don’t know how to do Facebook Marketing via Facebook Ads Manager. They simply go and click on ‘Boost Post’ to reach more people. And this is a VERY wrong strategy.

After the AdSets level, you’d see the Ads level. This is that part of your Facebook Ads Manager where you can see all of the Ads that you have created, despite whatever campaign that they have.

Now, there are different types of Facebook Ads that you can run.

how to do facebook marketing

So basically you can choose from three types of marketing objectives on Facebook:

  1. Awareness
  2. Consideration
  3. Conversion

In these three types of marketing objectives, you can choose from 11 types of marketing campaigns:

  1. Brand Awareness
  2. Reach
  3. Traffic
  4. Engagements
  5. App Installs
  6. Video Views
  7. Lead Generation
  8. Messages
  9. Conversions
  10. Catalog Sales
  11. Store Traffic

So, you can choose from these 11 types of marketing campaign types. Each of these marketing campaign types serves you with different purposes.

LEARN MORE: How to do Selling on Facebook | Step by Step Guide

Instagram Marketing

Another one of the most popular forms of marketing platforms online. Instagram has more than 500 Million daily active users. This means that Instagram has a lot of scope in Digital Marketing. On an average day, Instagram sees more than 3,500,000,000 likes on its platform. Now, let’s see how to advertise on Facebook’s Instagram.

Yes, Instagram is a Facebook product. So, in case you’re wondering how to market your products and services on Instagram, then it’s Facebook.

Instagram Ads can be run through Facebook Ads Manager.

So as per different objectives of marketing, you can select the placement to be on Instagram Feed or Story.

Instagram marketing strategy

When you go to your AdSet level in the Ads Manager, you’ll see the option to run Ad on Instagram Story or Feed.

instagram account setup

And in the Ad level, you can select the Instagram page on which you want to run your Ads on. This option may be available in the AdSet level or in the Ads level as well.

LinkedIn Marketing

LinkedIn means business! When it comes to marketing, LinkedIn is one of the most important platforms to gain capital and get more clients.

Did you know that 87% of recruiters use LinkedIn to hire candidates? The platform serves you to interact with people and also keeping an eye on what’s happening in the biz world.

Let’s see how to think about your social media campaign ideas for LinkedIn.

So, basically LinkedIn Marketing would only work wonders for you if you’re:

  1. Interacting with people on a regular basis
  2. Actively producing content for your products and services
  3. Making targeted Ads for your services, products, and information

Currently, LinkedIn offers four types of Premium accounts for different reasons:

  • Premium Career

Starting at INR 1400 per month. This plan holds a lot of offers for you like who’s viewing your profile and access to more filters.

  • Premium Business

The premium business pack starts at INR 2400. Generally startups, MSME owners are crazy about this LinkedIn Premium Account. This pack gives you 15 InMail Messages, check out who viewed your profile and you can browse as many people as you want with this pack.

  • LinkedIn Sales Navigator Pack

This pack starts at INR 4900 and offers a wide range of services. Yes, it is a bit costly for many people and only those people use it who have a lot of business deals on LinkedIn. So, make sure you have an amazing Social Media Marketing strategy on LinkedIn before you buy this premium account.

Along with the Premium Business Account features, you get Lead Builder and Sales Insights option to keep a track on your leads and sales strategy.

  • Recruiter Lite

The recruiter lite pack is for recruiters and HRs of big companies who want only qualified people for hire. The Recruiter Lite pack starts at INR 6000.

In this pack, you get 30 InMails, Who viewed your profile, Unlimited people browsing, Advanced search option for candidates and management of candidates based on their projects.

So, these are all the options that you can go for while marketing on LinkedIn.

Creating an Ad on LinkedIn

Let’s learn how to do Social Media Marketing on LinkedIn.

So, creating your first Ad on LinkedIn is simple.

  1. Go to LinkedIn Ads and click on ‘New Campaign’ and then ‘start new’
  2. Name your campaign
  3. Select the language you’re targeting
  4. Select the type of media you want to run
  5. Write your Ad Copy – Headings are 25 characters and Description is 75 characters
  6. Select the desired Call To Action that gives more conversions
  7. Choose your desired audience just like the way you learned in how to do Facebook marketing
  8. Finalize your payment methods by confirming your desired mode of charging – clicks or impressions
  9. Select a daily budget that you’d be charged every day.
  10. Make reports and keep a track on your conversions every hour

So, that’s it. This is how you create your first LinkedIn Ad.

This is the most complete Social Media Marketing strategy blog that includes Facebook, Instagram, LinkedIn, Pinterest and Twitter.

Now, let’s talk about Pinterest Marketing.

Pinterest Marketing

In this part, we’ll see how to do Social Media Marketing on Pinterest.

Social Media Marketing is important if you want more business. Pinterest is one of those platforms that have HUGE traffic. People usually check out Pinterest to get social media marketing campaign ideas, read informative content and much more.

pinterest social media marketing marketing

This is how a normal Pinterest profile looks like. You can create compelling Boards on your Pinterest profile that helps you generate more traffic to your website or Pinterest board.

how to create board in pinterest social media marketing

Now, Pinterest offers you a wide range of promotional strategies to reach more people.

In the Pinterest Ads Manager, you can create, edit and build your own Ads on this platform.

Let’s see how to do Social Media Marketing on Pinterest, step-by-step.

  1. Create an Ad
how to do social media marketing  pinterest

2. Choose a campaign type

social media campaign ideas

Just like Facebook Ads Manager, you’ll get three options for your Ad campaigns:

  1. Build Awareness
  2. Drive Consideration
  3. Grow Your Sales

In the picture above, you can see how all these options are similar to Facebook Ads Manager.

Below that, you’ll see that you can enter Campaign details and choose a Campaign Goal.

3. Fill your Ad Group details

how to do social media marketing pinterest ad group

Here, you’ll be required to enter the Ad Group name and select the audience or even create an Audience the way you like it.

Pro Tip: Just like Facebook Ads or even any other platform wherever you’re running an Ad campaign, just make sure that you’ve got a clear idea about which audience would you want to target with your creatives. So, understanding who your audience would be is the first step for ANY Ad campaign before making it live.

Pro Pro Tip: Never go all-in for a broad targeting like Country based targeting. You may select some cities or even states, but don’t think that your Ad would be liked by everyone in all the states of an entire country.

4. Select your targeting

pinterest ad targeting

Here, you’d have to tell Pinterest about the Audience you want to target.

Select from different options like:

  1. Gender
  2. Location
  3. Language
  4. Devices

And other than this, you can also expand your interests and keywords based on your Pin.

5. Budget and Schedule

pinterest ad campaigns

Here, you’d have to decide a budget to be spent on your Ad throughout the duration of the campaign.

6. Select a Pin to promote

Add pins in pinterest

Pro Tip: You must always try to promote those Pins that are already performing well in your Boards. This way, you’d have much more chances of getting better engagements.

Now, make sure you’re adding links to your Pins. You can also add UTM parameters to track your links and keep an eye on the insights.

Twitter Marketing

In this section, we’re going to know how to do Social Media Marketing on Twitter.

Twitter is a very important platform which you can’t afford to miss when it comes to marketing your products and services. A lot of business class people, celebrities are personally using Twitter. So, it means that it has got something so powerful that could help you reach both the big and small elephants in the room.

So, let’s see how to advertise on Twitter.

In the Twitter Ads Manager, you’ll see a vast many that shows you various options to select your preferred Ad format from.

twitter ads manager

You can select your desired Ad objective from:

  1. App Installs
  2. Followers
  3. Tweet Engagements
  4. Promoted Video Views
  5. Website Clicks or Conversions
  6. App re-engagements
  7. In-stream video views (pre-roll)
  8. Awareness

So, these are the options you can choose from and here, you’ll have to understand the kind of Ad campaign you want to run.

Here the first thing you’ll have to do is to make a Twitter Ads account. Then, choose an objective for your Ad.

Impressions: Just like Facebook Ads, Twitter charges you per 1000 impressions. Once 1000 people see your Ad, you’ll be charged.

Tweet Engagements: Twitter will optimize your Ad to get more likes, retweets and replies on your Tweet.

Twitter Followers: Twitter will charge you once someone follows you from your Ad. But, you won’t be charged if an engagement comes on that Ad.

Website Clicks or Conversions: If you want to redirect people to an external source, then this Ad objective could be the best one for you. You can drive traffic to your website if you’ve posted a creative based on that.

App Installs: You can get people to download your App and billing is done for each install.

App re-engagement: You’ll be charged for each app re-opening. Suppose somebody already has got your app installed on their phone, then they’ll be asked to open the app. And you’ll be charged for every click on the app.

Promoted Video Views: You’ll be charged for each view on the video or Gif.

In-stream video views (pre-roll): If you want to show your video before any other popular content creator’s videos, then you can do that with this option. And you’ll be charged for every video view.

Now, here just like Facebook Ads Manager, you can select your Ads budget, placement, and audience and that’s it.

At the budget and billing page, you can select how you’d like to be charged – per impression, like or whatever that fits your goal. So, Twitter will automatically optimize your Ad as per the creative, content and other parameters and show you Ad to those audiences that would seem interested in it.

twitter ad placements social media marketing

After that, in the placement section, select at which places would you want your Ads to be shown. For different kinds of Ads, you might not be able to select some placement options, but for other Ads, you could easily get to place your Ad on your desired spots.

Then select the creative you want to upload.

Pro Tip: Upload a creative with very low content, colors that attract people’s eyes and something that has some previous success record. Write an amazing copy that gives a clear CTA for your Ad viewers.

Now it’s time to select your target audience.

twitter audience summary

Here, select an audience that’s not too broad and not too shallow. Choose something that looks reliable as per your targeting needs and audience behavior.

So, this is how you can do Social Media Marketing on different platforms like Facebook, Instagram, LinkedIn, Pinterest and Twitter.

Creating an Ad is simple if you know the fundamentals of human behavior. So, before clicking on “Create Campaign,” make sure you clearly know and understand who your audience is and who you are targeting. It’s okay if you’re running an Ad just to see who your target audience could be, but if you’re just running your Ad without having any idea about your could-be audience, then your Ad could get expensive.

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