How to Sell Products on Facebook [Step by Step Guide]

Ecommerce is one of the largest growing platforms to shop online. More and more people are buying products online than they buy offline or in the markets. Now, in order to support this market, many companies are joining the internet and selling on Facebook.

Why are they selling on Facebook? Because of the availability of the audience on Facebook. People are spending so much of their time on social media websites like Facebook and Instagram then they spend with their family.

It sounds funny, but that’s true.

So, if you are an e-commerce marketer or if you own a business and you want to know how to sell on Facebook, then this blog is for you.

Follow with us the steps below to find how to sell on Facebook. This eCommerce marketing blog is all you need to get your selling on Facebook done right!

How to Do selling on Facebook

The very first thing you need to have is a Facebook page.

Let’s suppose that you are a complete beginner and you wish to learn it all step-by-step.

So, come along and understand how to sell products online on Facebook.

Now, in order to make a Facebook page, you need to click on the top right corner of Facebook where a drop-down button is present.

how to sell on facebook

Click on the Manage Pages button and you’ll land on a page where in the right hand section, you’ll get a button that says, “+ Create a Page.”

how to manager facebook page

After this, you’ll land upon a new page that can help you make a facebook page for a Brand/Business or Community/Public Figure.

So, these are the types of Facebook pages that you can make. Now, let’s start with a Business or Brand.

how to sell products on facebook

Enter the Page Name and select the which you want to make a Facebook page.

Read More: Types of Facebook Ads – Strategy & Marketing

Let’s fill out the details.

how to create facebook page

Once you’re done, click on Continue.

Now, add a profile picture.

How to add profile picture on facebook

Now, make sure that the minimum size approved by Facebook for its profile picture is 180×180 pixels. And the ideal facebook profile picture size is 360×360 pixels.

And then upload a cover picture of size 820×312 pixels.

Now that you have done that, your Facebook page is all set.

This is now the time to set up shop on Facebook.

how to sell products online

Now click on the Settings button in the top right corner of your screen.

Then select Templates and Tabs option in the left-hand side panel.

facebook page templates

Here, you may get a predefined option that says: Shop. In case you don’t see the option that says Shop, then you can add that by clicking on Add a Tab option.

how to sell products on facebook

In case you are not able to see that Shop button on your Facebook page despite having this option here. You can click on the Settings button in front of the Shop option.

facebook selling product  shop

Switch the Show Shop tab button to ON.

Once it is done, you can start seeing your Shop tab on your Facebook page.

Now, it’s time for us to add products in our Facebook shop.

When you visit your Facebook page, click on the Shop button and you’ll be asked to set up your shop section and agree to Facebook Merchant Terms and Policies.

facebook  page shop button

Check the box in front of I agree to the Merchant Terms and Policies and click on Continue.

Now, a pop up will appear that asks you to select a check out method.

fb page checkout

Select any of the options that suit you.

Then a pop up will appear that will ask you to save your currency in which you operate.

shop currency setup

Once, you’re done with this step, you’re almost done understanding how to sell on Facebook. After this, all you have to do is enter products in your inventory and start selling them.

Now, after this step, you will directly enter your Facebook Shop.

facebook shop

Once you enter your store, go to Add Product and start entering products in your inventory.

Now, you can add products by entering the following details that you see in the image below.

how to sell products online

You need to have a clear product image that shows your product very specifically.

Give your product a name, enter its price, write a brief description and give the link to your landing page where the user can check out the product.

If the product is on sale, then you can turn on the tab right next to it and enter the price on which the product is available right now.

Read More: How to do Facebook Lead Generation: Benefits

For instance, let’s add a product in our catalog and see how it looks like.

add product on facebook shop

You can also enter details like that. Make sure you write clear information in the product description and you abide by the rules and policies laid down by Facebook for this purpose.

Once you click on Save, your product can be seen in the Shop section of your Facebook page.

Once it gets approved, your audience can check out the product.

how to add product on facebook shop

The Processing option will not remain over there once your product gets approved by Facebook.

So, this is how to sell products on Facebook with the Facebook Shop option. It is a freeway of selling on Facebook. This doesn’t take any extra money. All you need is a product and that you are abiding by the rules and policies laid down by Facebook.

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